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~subject:"Entwicklungsgebiet"
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Marketing : the core
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Entwicklungsgebiet
Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand equity
1
Brand names
1
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Type of publication
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Article
2
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Undetermined
2
Author
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Rudelius, William
2
Hoel, Robert F.
1
Kerin, Roger A.
1
Nelson, J. Russell
1
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California management review
1
Journal of retailing
1
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ECONIS (ZBW)
2
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1
Assessing retail opportunities in low-income areas
Rudelius, William
;
Hoel, Robert F.
;
Kerin, Roger A.
- In:
Journal of retailing
48
(
1972/73
)
3
,
pp. 96-114
Persistent link: https://www.econbiz.de/10002715501
Saved in:
2
The search for industry : identifying regional manufacturing opportunities
Nelson, J. Russell
;
Rudelius, William
- In:
California management review
14
(
1972
)
4
,
pp. 52-62
Persistent link: https://www.econbiz.de/10002570628
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