Attitudes toward advertising as a research topic remains an important topic in developing countries, and even in the West, the issue is currently being revisited to update for new media channels, such as various online contexts. This paper examines attitudes toward advertising among college...

Environmental degradation in arid and semi-arid regions often results from trade-offs between immediate and long-term needs. Ecological (and ultimately economic) benefits of restrained, sustainable resource use are well-understood by scientists, and are usually apparent to local farmers and...

Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...

The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and...