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~subject:"Entwicklungsländer"
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Entwicklungsländer
New product development
12
Produktentwicklung
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USA
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United States
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Innovation
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Consumer behaviour
6
High technology
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Hochtechnologie
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Strategic management
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Strategisches Management
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Developing countries
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Firm performance
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Internationales Marketing
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Marketing management
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Marketingmanagement
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Theorie
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Theory
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Unternehmenserfolg
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Base of the pyramid
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Corporate culture
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Cross-cultural management
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Cultural identity
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Design thinking
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Economic culture
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Gesundheitsversorgung
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Health care
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Interkulturelles Management
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International marketing
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Knowledge management
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Kulturelle Identität
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Market research
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Marktforschung
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Product design
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Produktgestaltung
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English
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Nakata, Cheryl
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Antalis, Erin
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Berger, Estelle
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Viswanathan, Madhu
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International marketing review
1
Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Enhancing market exchanges at the base of the pyramid : the roles of national culture, nontraditional capitals, and transformative technologies
Nakata, Cheryl
;
Antalis, Erin
- In:
International marketing review
32
(
2015
)
6
,
pp. 762-782
Persistent link: https://www.econbiz.de/10011517632
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2
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
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3
Implementing technologies for financial service innovations in base of the Pyramid markets
Berger, Estelle
;
Nakata, Cheryl
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1199-1211
Persistent link: https://www.econbiz.de/10010210863
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