Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …

in sub-Saharan Africa : an exploration of "big tobacco" marketing practices / Nnamdi O Madichie, London School of … marketing / Ayodele Oniku, University of Lagos, Nigeria -- Consumer values and green products consumption in Malaysia : a … -- Sustainable consumption and green marketing in developing countries- contemporary perspectives on Nigeria and Kenya as case …