1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

There are significant opportunities to learn from but also develop the literature on multinational corporations when analysing BOP markets. This short review explores three potential opportunities relating to: market making dynamics; knowledge mobilities; and embedded power geometries. Each is...