Doing business in emerging markets : entry and negotiation strategies
S. Tamer Cavusgil ; Pervez N. Ghauri ; Milind R. Agarwal
| Year of publication: |
c2002
|
|---|---|
| Authors: | Cavusgil, S. Tamer ; Ghauri, Pervez N. ; Agarwal, Milind R. |
| Publisher: |
Thousand Oaks[u.a.] : Sage Publications, Inc. |
| Subject: | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markt | International market | Entwicklungsländer | Developing countries | Asien | Asia | Osteuropa | Eastern Europe | Lateinamerika | Latin America | Südafrika | South Africa | Türkei | Turkey | Auslandsgeschäft | Markterschließung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 300 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 273-281) and index Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets |
| ISBN: | 0-7619-1374-2 ; 0-7619-1375-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001665241