1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Museums are essential to cultural consumption, heritage, and knowledge. In the scenario of the global pandemic, digital museums can be a relevant solution for consumers’ cultural consumption in the safety of their homes. However, more research is needed to assess consumers’ acceptance of...