//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Environmental consciousness"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can you market god? : a case s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Environmental consciousness
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Cause-Related Marketing
2
Cause-related marketing
2
Green marketing
2
Internet marketing
2
Online-Marketing
2
Sustainable product
2
Umweltbewusstsein
2
Öko-Marketing
2
Öko-Produkt
2
Animals
1
Beziehungsmarketing
1
Bildungsverhalten
1
Brand Credibility
1
Brand image
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Credibility
1
Crisis management
1
Customer-Based Brand Equity
1
Educational behaviour
1
Electronic word-of-mouth (eWOM)
1
Event Marketing
1
Event marketing
1
Event-Marketing
1
Fundraising
1
Glaubwürdigkeit
1
Higher education institution
1
Hochschule
1
Krisenmanagement
1
Markenführung
1
Markenimage
1
Marketing management
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Lee, Eun Mi
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Tucker, Elizabeth M.
2
Published in...
All
Green advertising and the reluctant consumer
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->