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Marketing letters : a journal of research in marketing
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Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products
Melnyk, Vladimir
;
Herpen, Erica van
;
Fischer, Arnout R. H.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10009742800
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