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~subject:"Environmental consciousness"
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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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GREEN consumption values and Indian consumers' response to marketing communications
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 562-573
Persistent link: https://www.econbiz.de/10011642301
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