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Towards environmental awareness : a review on the upgrowing edge of green cosmetics

Kapoor, Rachita; Singh, Anurupa B - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 293-306

Persistent link: https://www.econbiz.de/10012666313

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181

The role of green practices toward the green word-of-mouth using stimulus-organism-response model

Hameed, Irfan; Hussain, Hamid; Khan, Kamran - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1046-1061

Persistent link: https://www.econbiz.de/10013483224

Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

Garvey, Aaron M.; Bolton, Lisa E. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 284-298

Persistent link: https://www.econbiz.de/10011770946

Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia

Khan Md. Raziuddin Taufique; Chamhuri Siwar; Talib, … - In: International journal of green economics 8 (2014) 3/4, pp. 199-225

Persistent link: https://www.econbiz.de/10011346385

Impediments to adoption of green products : an ISM analysis

Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520

Persistent link: https://www.econbiz.de/10010467285

Analysis of barriers for green marketing using interpretive structure modelling

Chaudhary, Karishma; Agarwal, Alpana - In: International journal of business and globalisation : IJBG 37 (2024) 1, pp. 33-46

Persistent link: https://www.econbiz.de/10015063805

Green green it's green they say : do green and sustainable products have more perceived value to the consumer and why

Mantz, Timothy; Mantz, Kathy - In: Journal of international business and economics : JIBE 14 (2014) 3, pp. 57-70

Persistent link: https://www.econbiz.de/10011283338

Consumer adoption of green products : modeling the enablers

Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global business review 14 (2013) 3, pp. 453-470

Persistent link: https://www.econbiz.de/10010230052

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