Dantas, Rui Miguel; Sabir, Irfan; Martins, José Moleiro; … - In: Cogent business & management 10 (2023) 3, pp. 1-22
environmental sustainability, while multisensory packaging has a negative impact. Consumer perception positively moderates the … relationship between green packaging and ecological sustainability. At the same time, consumer environmental knowledge had no … mediating effect between green packaging, multisensory packaging, and ecological sustainability. This research fills the …