Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Joon Yong Seo, Debra L. Scammon
| Year of publication: |
September 2017
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|---|---|
| Authors: | Seo, Joon Yong ; Scammon, Debra L. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 3, p. 357-369
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| Subject: | Color | Processing fluency | Matching effect | Environmental claim | Product package | Konsumentenverhalten | Consumer behaviour | Schweden | Sweden | Verpackung | Packaging | Markenimage | Brand image | Markenführung | Brand management | Wahrnehmung | Perception | Öko-Produkt | Sustainable product | Umweltpolitik | Environmental policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-017-9420-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730644