Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland - In: European Journal of Marketing 49 (2015) 9/10, pp. 1645-1665
Purpose – This paper aims to identify and classify consumers’ goals associated with the consumption of environmentally sustainable products. The applicability of such goals to the positioning of environmental products is also tested. Design/methodology/approach – Study 1 used 62 laddering...