The current research suggests that what determines whether a luxury brand is diluted by a successful brand extension is the extent to which the lower-end extension is able to satiate the consumer's desire for the luxury brand experience. We thus propose a theory of dream substitution to explain...

Cheap changes everything -- The magic of prediction -- Why it's called intelligence -- Data is the new oil -- The new division of labor -- Unpacking decisions -- The value of judgment -- Taming complexity -- What machines can learn -- Fully automated decision-making -- Deconstructing workflows...