Critical success factors in strategic brand management in luxury fashion markets : the case of Isaia
Year of publication: |
2017
|
---|---|
Authors: | Risitano, Marcello ; Sorrentino, Annarita ; Quintano, Michele |
Published in: |
Advancing insights on brand management. - Rijeka, Croatia : InTech, ISBN 978-953-51-3598-2. - 2017, p. 65-80
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Erfolgsfaktor | Success factor | Mode | Fashion | Gesellschaft | Society |
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