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Contemporary research in e-branding
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An extrinsic and intrinsic motivation-based model for measuring consumer shopping oriented web site success
Garrity, Edward
;
O'Donnell, Joseph B.
;
Kim, Yong Jin
; …
- In:
Contemporary research in e-branding
,
(pp. 241-261)
.
2009
Persistent link: https://www.econbiz.de/10003778235
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