Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Erfolgsfaktor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Eine empirische Analyse von De...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Consumer behaviour
25
Konsumentenverhalten
24
Deutschland
22
Germany
22
Sponsoring
18
Relationship marketing
17
Beziehungsmarketing
16
Fußball-Bundesliga
16
Sponsorship
15
Markenwahrnehmung
10
Brand management
9
Markenführung
9
Verbraucherverhalten
8
Bundling strategy
7
Football
7
Franchising
7
Fußball
7
Leistungsbündel
7
Marketing
7
Professional sports
7
Profisport
7
Sportmarketing
7
Sports marketing
7
Werbewirkung
7
Advertising effects
6
Brand
6
Imagetransfer
6
Lieferantenmanagement
6
Markenartikel
6
Supplier relationship management
6
Customer satisfaction
5
Kundenzufriedenheit
5
Luxury goods
5
Luxusgüter
5
Brand image
4
Dienstleistungsqualität
4
Empirical method
4
Empirische Methode
4
Estimation
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
1
Non-commercial literature
1
Language
All
German
2
English
2
Author
All
Woisetschläger, David
3
Backhaus, Christof
2
Albrecht, Carmen-Maria
1
Eiting, Alexander
1
Gurzki, Hannes
1
Hanning, Debra
1
Lentz, Patrick
1
Menges, Christina
1
Woisetschläger, David M.
1
more ...
less ...
Institution
All
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Published in...
All
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eine empirische Analyse von Determinanten der Kundenbindung im Kontext regionaler Tageszeitungen
Lentz, Patrick
;
Woisetschläger, David M.
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
2
,
pp. 217-238
Persistent link: https://www.econbiz.de/10003670282
Saved in:
2
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
3
Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David
;
Hanning, Debra
;
Backhaus, Christof
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
Saved in:
4
Ingredient Branding : eine Markenstrategie für Zulieferer von Lösungsanbietern
Eiting, Alexander
;
Menges, Christina
;
Woisetschläger, David
-
2009
Persistent link: https://www.econbiz.de/10008811067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
