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~subject:"Erfolgsfaktor"
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Erfolgsfaktor
Consumer behaviour
42
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Brand image
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Brand management
24
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24
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Internationales Marketing
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Diamantopoulos, Adamantios
4
Foedermayr, Eva K.
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Riefler, Petra
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Sichtmann, Christina
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Souchon, Anne L.
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Information and management : utilization of technology - structural and cultural impact
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Journal of business economics : JBE
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Formative Indikatoren : einige Anmerkungen zu ihrer Art, Validität und Multikollinearität
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Journal of business economics : JBE
78
(
2008
)
11
,
pp. 1183-1196
Persistent link: https://www.econbiz.de/10003774564
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2
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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3
Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
Saved in:
4
Information utilisation by exporting firms : conceptualisation, measurement, and impact on export performance
Diamantopoulos, Adamantios
;
Souchon, Anne L.
- In:
Information and management : utilization of technology …
,
(pp. 111-140)
.
1998
Persistent link: https://www.econbiz.de/10014548920
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