Consumers' emotional bonds with foreign countries : does consumer affinity affect behavioral intentions?
Year of publication: |
2011
|
---|---|
Authors: | Oberecker, Eva M. ; Diamantopoulos, Adamantios |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 2, p. 45-72
|
Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Emotion | EU-Staaten | EU countries |
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