Negotiation concepts -- Conducting and preparing for negotiations.-Best-in-class negotiation -- Appropriate negotiation tools -- Nonverbal communication analysis techniques -- Negotiating in an international context -- Negotiating in the face of financial difficulties and the threat of...

Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts...

Chapter 1. Business Transformation and Project Management. Chapter 2. Corporate Strategic Management -- Chapter 3. Cultural Change Concepts -- Chapter 4. Leadership, Empowerment and New Work Concepts. Chapter 5. Strategic Management Tools and Excellence Models -- Chapter 6. Seven Management...