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Erfolgsfaktor
Einzelhandel
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Retail trade
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Sternquist, Brenda J.
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Chan, Polly
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European journal of marketing : EJM
1
Journal of euromarketing
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ECONIS (ZBW)
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1
Strategic international joint venture : opportunity, expansion, and longevity for retailers' internationalization
Sung, Eunyoung Christine
;
Sternquist, Brenda J.
- In:
Journal of euromarketing
19
(
2010
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009009873
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2
Country and firm level factors in international retail expansion
Chan, Polly
;
Finnegan, Carol
;
Sternquist, Brenda J.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 1005-1022
Persistent link: https://www.econbiz.de/10009231663
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