The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and...

Front Cover -- The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry -- Copyright Page -- Contents -- Acknowledgements -- About the Editor -- List of Contributors -- Introduction -- References -- Part I. The theoretical basis for the development of...