The sustainable marketing concept in European SMEs : insights from the food & drink industry
edited by Edyta Rudawska
| Year of publication: |
2018 ; First edition
|
|---|---|
| Other Persons: | Rudawska, Edyta (ed.) |
| Publisher: |
Bingley, UK : Emerald Publishing |
| Subject: | KMU | SME | Ernährungsindustrie | Food industry | Öko-Marketing | Green marketing | Nachhaltigkeit | Sustainability | Europa | Europe |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | vi, 312 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 10 Beiträge |
| ISBN: | 978-1-78754-039-2 ; 978-1-78754-040-8 ; 978-1-78754-038-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818326