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~subject:"Ernährungsverhalten"
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Ernährungsverhalten
Advertising effects
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Consumer behaviour
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Product Placement
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Matthes, Jörg
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Naderer, Brigitte
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Mayrhofer, Mira
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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