Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries … Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive …

Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to …

-fuel vehicles and building energy retrofits. It makes use of data from two dedicated Germany-wide surveys, one of car buyers and the … identified, and it is examined to what extent environmental aspects influence consumer choice behavior in Germany. The doctoral … (Chapters 3 and 4). Finally, it attempts to explain the persistent low retrofit rate in Germany and makes suggestions on how to …

Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries … Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive …