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Streaming media : a new way of online advertising
Silberer, Günter; Engelhardt, Jan-Frederik - In: Advertising and communication : proceedings 4th …, (pp. 254-259). 2005
Persistent link: https://www.econbiz.de/10003353825
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Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk - In: Advertising and communication : proceedings 4th …, (pp. 322-330). 2005
Persistent link: https://www.econbiz.de/10003353843
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Media and humanitarian aid : empirical evidence from Belgium
Vandemoortele, Thijs (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003587720
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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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Virales Marketing : nachfragerseitige Determinanten des Weiterleitens viraler Videoclips im Internet
Bauer, Hans H.; Haber, Tobias E.; Laband, Tom; … - 2007
Persistent link: https://www.econbiz.de/10003520060
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Newspapers in times of low advertising revenues
Angelucci, Charles; Cagé, Julia - 2016
Persistent link: https://www.econbiz.de/10011524505
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Die Werbewirksamkeit alternativer Gestaltungsformen von TV-Spots : ein Beitrag zur Quantifizierung der Werbequalität
Ellinghaus, Uwe; Erichson, Bernd; Zweigle, Tanja - 1999
Persistent link: https://www.econbiz.de/10001420904
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An empirical analysis of the demand for commercial television advertising
Masih, Rumi - In: Applied economics 31 (1999) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10001364275