Hemispherically lateralized EEG as a response to television commercials
Year of publication: |
1988
|
---|---|
Other Persons: | Rothschild, Michael (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 2, p. 185-198
|
Subject: | Fernsehwerbung | Television advertising | Welt | World |
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