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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Impact of positioning strategies on corporate performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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A note on intra-industry foreign direct investment
Dunning, John H. - In: Quarterly review / Banca Nazionale del Lavoro, Roma (1981) 139, pp. 427-437
Persistent link: https://www.econbiz.de/10002103861
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Multinational enterprises and technological spillovers : an evolutionary model
Perez, Tommaso - 2008
Persistent link: https://www.econbiz.de/10003789571
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Investment abroad and adjustment at home : evidence from UK multinational firms
Simpson, Helen - 2009
Persistent link: https://www.econbiz.de/10003846998
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Do exporters have anything to learn from foreign multinationals?
Girma, Sourafel; Kneller, Richard; Pisu, Mauro - In: European economic review : EER 51 (2007) 4, pp. 993-1010
Persistent link: https://www.econbiz.de/10003464364
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International rent sharing and domestic labour markets : a macroeconomic analysis
Jansen, Willem Jos; Stokman, Ad C. J. - In: Review of world economics 142 (2006) 4, pp. 792-813
Persistent link: https://www.econbiz.de/10003421893