Competitive success through marketing : the case of Japanese manufacturing firms in the UK
Year of publication: |
1991
|
---|---|
Authors: | Baker, Michael John |
Other Persons: | Din, Amr K. el (contributor) |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 1.1991, 1, p. 85-127
|
Subject: | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Japan | Großbritannien | United Kingdom |
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