We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets...

The practice of selling multiple products or services under nonlinear pricing has a long history in the business community. Consumers may face demand uncertainty when choosing a service plan, and preferences for multiple products or services may be inter-dependent. To examine a demand system...

We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets...