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Can comparative advertising be effective in Germany? : a tale of two campaigns

Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10003609556

The German motion picture industry : regulations and economic impact

Jansen, Christian (contributor) - 2002

Persistent link: https://www.econbiz.de/10001722800

Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie

Tscheulin, Dieter K.; Helmig, Bernd - 1998

Persistent link: https://www.econbiz.de/10000656969

Analyse von Konsumentenurteilen und Identifikation von Präferenzen mit Hilfe des World Wide Web : ein konzeptioneller Rahmen zur Auswertung nutzergenerierter Inhalte

Schindler, Diana - 2016

Persistent link: https://www.econbiz.de/10011411510

Can internet ads serve as an indicator of homeownership rates?

Cholodilin, Konstantin Arkadʹevič; Mense, Andreas - 2011

In this paper, we propose an indicator of the homeownership rate based on Internet ads offering the housing for rent and sale. We constructed the HOR estimate using the number of ads in four different markets (flats for rent, flats for sale, houses for rent, and houses for sale). Our HOR...

Persistent link: https://www.econbiz.de/10009579621

Forecasting house prices in Germany

Meulen, Philipp an de; Micheli, Martin; Schmidt, Torsten - 2011

developments. The aim of this paper is to measure the latest price movements in different real estate markets in Germany and … können. Ziel dieser Arbeit ist es, Preisentwicklungen für Deutschland in verschieden Segmenten des Immobilienmarktes am …