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In China, the male-biased sex ratio has increased significantly. Because the one-child policy only applied to the Han Chinese but not to minorities, this unique affirmative policy allows us to identify the causal effect of the one-child policy on the increase in sex ratios by a...
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Despite a 20-year trend toward integrated marketing communications, advertisers seldom coordinate television and search advertising campaigns. We find that television advertising for financial services brands increases both the number of related Google searches and searchers’ tendency to use...
Persistent link: https://www.econbiz.de/10014039068
In China, the male-biased sex ratio has increased significantly. Because the one-child policy only applied to the Han Chinese but not to minorities, this unique affirmative policy allows us to identify the causal effect of the one-child policy on the increase in sex ratios by a...
Persistent link: https://www.econbiz.de/10013138734