Television Advertising and Online Search
Year of publication: |
2020
|
---|---|
Authors: | Joo, Mingyu ; Wilbur, Kenneth C. ; Cowgill, Bo ; Zhu, Yi |
Publisher: |
[S.l.] : SSRN |
Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Recherche | Online search | Produktinformation | Product information | Schätzung | Estimation | Informationsverhalten | Information behaviour |
Extent: | 1 Online-Ressource (36 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Science Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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