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Estimation
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Andrews, Rick L.
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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A comparison of sales response predictions from demand models applied to store-level versus panel data
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
- In:
Journal of business & economic statistics : JBES ; a …
29
(
2011
)
2
,
pp. 319-326
Persistent link: https://www.econbiz.de/10009159978
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2
Forecasting with latent structure time series models : an application to nominal interest rates
Iyer, Sridhar
;
Andrews, Rick L.
- In:
Journal of forecasting
18
(
1999
)
6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10001493575
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3
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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