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pharmaceuticals to examine how incumbents respond to change in the threat of entry. In line with the entry deterrence motive …
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countries with larger demand for some products at home tend to have larger sales of the same products abroad. In this paper, we … develop a simple test of the home-market effect using detailed drug sales data from the global pharmaceutical industry. The … demand. We find that the correlation between predicted home demand and sales abroad is positive and greater than the …
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countries with larger demand for some products at home tend to have larger sales of the same products abroad. In this paper, we … develop a simple test of the home-market effect using detailed drug sales data from the global pharmaceutical industry. The … demand. We find that the correlation between predicted home demand and sales abroad is positive and greater than the …
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