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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.; Anderson, Erin - 1987
Persistent link: https://www.econbiz.de/10000801321
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003591697
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PIMS and the market share effect : biased evidence versus fuzzy evidence
Christen, Markus; Gatignon, Hubert A. - In: The profit impact of marketing strategy project : …, (pp. 260-271). 2009
Persistent link: https://www.econbiz.de/10003927401
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003662075
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995 - Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441