Launching new products and services : marketing innovations effectively
Year of publication: |
2011
|
---|---|
Other Persons: | Gatignon, Hubert A. (contributor) |
Published in: | |
Publisher: |
Los Angeles [u.a.] : SAGE |
Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
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