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This paper studies the role of communication and reputation in market interactions using data from online procurement auctions. Not only positive reputation ratings but also engaging in communication increases a bidder’s probability of winning the auction. Messages are primarily used to reduce...
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The paper aims at a joint analysis of inter-firm and intra-firm diffusion of technology, taking as an example E-selling and E-purchasing. The analysis is based on an encompassing model of diffusion, drawn from the literature, which is extended by considering technology-specific obstacles and...
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The paper analyzes factors that influence the adoption of e-learning and gives an example of how to forecast technology adoption based on a post-hoc predictive segmentation using a classification and regression tree (CART). We find strong evidence for the existence of technological...
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The paper aims at explaining empirically the diffusion of E-commerce based on two largescale sample surveys conducted in the Swiss economy. The paper adds to previous work in two ways: firstly, we estimate separate models for E-selling and E-purchasing, and, secondly, we distinguish between...
Persistent link: https://www.econbiz.de/10002202981
Während im zwischenbetrieblichen Geschäftsverkehr Formen des Electronic Commerce bereits seit Jahrzehnten praktiziert werden, stellt der elektronische Handel zwischen Unternehmen und Endkunden, der sogenannte Business-to-Consumer (B2C) Electronic Commerce, für den Einzelhandel eine Innovation...
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