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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara - In: Advertising and communication : proceedings 4th …, (pp. 15-26). 2005
Persistent link: https://www.econbiz.de/10003353590
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse
Michaelis, Lea - 2005
Persistent link: https://www.econbiz.de/10003011428
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Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion - 2002
Persistent link: https://www.econbiz.de/10001624633