Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Shunya Hamada and Yasunaga Wakabayashi
Year of publication: |
2014
|
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Authors: | Hamada, Shunya ; Wakabayashi, Yasunaga |
Published in: |
The Kyoto economic review. - Kyoto : [Verlag nicht ermittelbar], ISSN 1349-6786, ZDB-ID 2179174-0. - Vol. 83.2014, 1/2, p. 27-57
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Subject: | marketing | consumer behavior | gamificiation | flow experience | empirical research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Werbewirkung | Advertising effects | Computerspiel | Video game | USA | United States |
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