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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk - In: Advertising and communication : proceedings 4th …, (pp. 322-330). 2005
Persistent link: https://www.econbiz.de/10003353843
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví; Puente, Víctor; Rodríguez, Plácido - In: International journal of sport finance 12 (2017) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Die Werbewirksamkeit alternativer Gestaltungsformen von TV-Spots : ein Beitrag zur Quantifizierung der Werbequalität
Ellinghaus, Uwe; Erichson, Bernd; Zweigle, Tanja - 1999
Persistent link: https://www.econbiz.de/10001420904
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Streaming media : a new way of online advertising
Silberer, Günter; Engelhardt, Jan-Frederik - In: Advertising and communication : proceedings 4th …, (pp. 254-259). 2005
Persistent link: https://www.econbiz.de/10003353825
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - In: Information economics and policy : IEP 46 (2019), pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
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Direct-to-Consumer Advertising and Online Search
Chesnes, Matthew - 2016
better understand the effects of the policy, we analyze direct-to-consumer advertising (DTCA) and search engine click …-through data on a set of drugs over a three-year period. Regression analysis shows that advertising on a prescription drug serves …
Persistent link: https://www.econbiz.de/10012984103