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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or...
Persistent link: https://www.econbiz.de/10008749823
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A partial-order-based model to estimate individual preferences using panel data
Jagabathula, Srikanth; Vulcano, Gustavo - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1609-1628
Persistent link: https://www.econbiz.de/10011855645
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Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion - 2002
Persistent link: https://www.econbiz.de/10001624633
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Nutzenmessung in der Kaufverhaltensforschung : die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)
Voeth, Markus - 2000
Persistent link: https://www.econbiz.de/10001480789
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Präferenzstrukturmessung : ein empirischer Vergleich der Conjoint-Analyse mit einer kompositionellen Methode
Albrecht, Jens - 2000
Persistent link: https://www.econbiz.de/10001495133
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Präferenzmessung durch die Discrete Choice-Analyse : Effekte der Aufgabenkomplexität
Brocke, Michaela - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003171009