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Estimation
Indien
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4,833
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4,831
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4,595
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4,157
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4,098
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3,934
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3,916
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Huber, Frank
23
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17
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16
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Ray, Ranjan
15
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15
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14
Bauer, Hans H.
14
Kamaiah, Bandi
14
Sadun, Raffaella
14
Cherchye, Laurens
12
Dua, Pami
12
Hiremath, Gourishankar S.
12
Rock, Bram de
12
Sen, Kunal
12
Vermeulen, Frederic
12
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11
Regier, Stefanie
11
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10
Bhaumik, Sumon Kumar
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Gan, Li
10
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Seru, Amit
10
Sommer, Martin
10
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9
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9
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9
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9
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9
Majumder, Amita
9
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9
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8
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3
USA / Bureau of Foreign and Domestic Commerce
3
William Davidson Institute <Ann Arbor, Mich.>
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1
Logos Verlag Berlin
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Massachusetts Institute of Technology / Department of Economics
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1
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1
Peter Lang GmbH
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Working paper / National Bureau of Economic Research, Inc.
73
NBER working paper series
64
NBER Working Paper
62
The Indian journal of economics
52
Applied economics
42
Finance India : the quarterly journal of Indian Institute of Finance
42
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
41
Discussion paper series / IZA
38
Journal of quantitative economics
34
The Indian economic journal
32
Journal of quantitative economics : official journal of the Indian Econometric Society
30
The empirical economics letters : a monthly international journal of economics
30
Macroeconomics and finance in emerging market economies
27
The Asian economic review : journal of the Indian Institute of Economics
27
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
25
Applied economics letters
22
Discussion paper / Centre for Economic Policy Research
22
Indian journal of economics & business : IJEB
22
Occasional papers / Reserve Bank of India
21
SpringerLink / Bücher
21
Gabler Edition Wissenschaft
20
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
19
Working paper
19
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
18
Cogent economics & finance
18
Discussion paper
18
Economic modelling
18
Theoretical and applied economics : GAER review
18
Working papers / National Institute of Public Finance and Policy
17
Global business review
15
IZA Discussion Paper
15
Journal of emerging market finance
15
CESifo working papers
14
Theoretical economics letters
13
Praj̄nȧn : journal of social and management sciences
12
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
11
Economics letters
11
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
11
Journal of Asian economics
11
South Asia economic journal : journal of the Institute of Policy Studies, Sri Lanka and Research and Information System for Developing Countries, India, for the SAARC Research Network
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ECONIS (ZBW)
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Konsumentenverhalten
in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
2
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
3
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
Saved in:
4
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
5
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
-
1995
Persistent link: https://www.econbiz.de/10012699568
Saved in:
6
Brand
strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
7
Markenwissen 3- bis 5-jähriger Kinder und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen : empirische Erkenntnisse aus ausgewählten Ländern
Götze, Elisabeth
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763719
Saved in:
8
Creating new
brand
names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
9
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
10
Faszinationskraft von Luxusmarken : eine empirische Untersuchung der Determinanten der Begehrlichkeit im Hinblick auf Luxusmarken und der resultierenden Wirkung auf die Kaufabsicht
Reich, Charlotte
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003000931
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