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The Blissful Ignorance Effect...
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Self-Signaling and Prosocial Behavior : A Cause Marketing Experiment
Dubé, Jean-Pierre
-
2017
We test an information
theory
of prosocial behavior whereby ego utility and self-signaling crowd out the effect of …
Persistent link: https://www.econbiz.de/10012970690
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2
Die Automobil-Kaufentscheidung : ein theoretischer Erklärungsansatz und seine empirische Überprüfung
Unger, Mark
-
1998
Persistent link: https://www.econbiz.de/10000647829
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3
The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan
-
2006
Persistent link: https://www.econbiz.de/10003435910
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The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan
- In:
Journal of cultural economics
31
(
2007
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10003428378
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
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6
Referenzpreisbasierte oder indikatorgeleitete Preisbeurteilung - eine experimentelle Analyse unter besonderer Berücksichtigung des Preisimages
Luksch, Alexa
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009578988
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7
Misconduct in credence good markets
Brown, Jennifer
;
Minor, Dylan
-
2012
Persistent link: https://www.econbiz.de/10009683343
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8
Essays on pricing in Digital Business
Schneider, Holger
-
2007
Persistent link: https://www.econbiz.de/10003642981
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9
Management von Weiterempfehlungen : eine theoretische und empirische Analyse
Posselt, Thorsten
;
Radić, Dubravko
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 299-312)
.
2005
Persistent link: https://www.econbiz.de/10003289280
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Das Weiterempfehlungsverhalten von Kunden verstehen : eine empirische Untersuchung am Beispiel des Zeitungsmarkts
Huber, Frank
;
Vollhardt, Kai
;
Siegel, Annette
-
2005
Persistent link: https://www.econbiz.de/10003233146
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