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Self-Signaling and Prosocial Behavior : A Cause Marketing Experiment
Dubé, Jean-Pierre - 2017
We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of …
Persistent link: https://www.econbiz.de/10012970690
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Die Automobil-Kaufentscheidung : ein theoretischer Erklärungsansatz und seine empirische Überprüfung
Unger, Mark - 1998
Persistent link: https://www.econbiz.de/10000647829
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The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan - 2006
Persistent link: https://www.econbiz.de/10003435910
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The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan - In: Journal of cultural economics 31 (2007) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10003428378
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006
Persistent link: https://www.econbiz.de/10003378133
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Misconduct in credence good markets
Brown, Jennifer; Minor, Dylan - 2012
Persistent link: https://www.econbiz.de/10009683343
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Essays on pricing in Digital Business
Schneider, Holger - 2007
Persistent link: https://www.econbiz.de/10003642981
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Management von Weiterempfehlungen : eine theoretische und empirische Analyse
Posselt, Thorsten; Radić, Dubravko - In: Quantitative Marketingforschung in Deutschland : …, (pp. 299-312). 2005
Persistent link: https://www.econbiz.de/10003289280
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Das Weiterempfehlungsverhalten von Kunden verstehen : eine empirische Untersuchung am Beispiel des Zeitungsmarkts
Huber, Frank; Vollhardt, Kai; Siegel, Annette - 2005
Persistent link: https://www.econbiz.de/10003233146