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We study international market entry in the context of the Internet, and ask: On what basis do U.S. Internet firms choose the markets that they enter? Our baseline hypothesis is that international market entry decisions are based on balancing perceived risks and returns inherent in a foreign...
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Despite recent setbacks for Internet start-upactivity in the United States, global e-commerce sales are predicted to grow inthe next few years. The basis of market entry by internationally expanding U.S.Internet firms is the research focus. The entrepreneurial context of U.S.Internet firms is...
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In this article we propose an innovative way of delineating geographical markets based on easily accessible data. We apply this concept for the day care industry and investigate providers' location choices relative to local market characteristics to evaluate the widespread presumption that local...
Persistent link: https://www.econbiz.de/10011918600