The role of networks and matching in market entry to emerging retail markets
Year of publication: |
2008
|
---|---|
Authors: | Elg, Ulf ; Ghauri, Pervez N. ; Tarnovskaya, Veronika |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 25.2008, 6, p. 674-699
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retailing | Market entry | International marketing | Emerging markets |
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