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The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin; Sheinin, Daniel A. - In: Journal of marketing theory and practice 23 (2015) 1, pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
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The impact of individual and collective reputation on wine prices : empirical evidence from the Mosel valley
Frick, Bernd; Simmons, Robert - In: Journal of business economics : JBE 83 (2013) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10009722433
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Bereichspositionierungen bei Produkt-Portfolio-Darstellungen
Hauke, Wolfgang - In: Zeitschrift für Planung : ZP 8 (1997) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10001226673
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The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
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Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
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Varying data quality and effects in economic analysis and planning
Eklöf, Jan A. - 1992
Persistent link: https://www.econbiz.de/10000840909
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The impact of computers on manufacturing productivity growth : a multiple-indicators, multiple-causes approach
Siegel, Donald S. - In: The review of economics and statistics 79 (1997) 1, pp. 68-78
Persistent link: https://www.econbiz.de/10001215962
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How do product quality uncertainties affect the sharing economy platforms with risk considerations? : a mean-variance analysis
Wen, Xin; Siqin, Tana - In: International journal of production economics 224 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012233479
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On the instability of the R&D portfolio in a dynamic monopoly : or, one cannot get two eggs in one basket
Lambertini, Luca; Orsini, Raimondello; Palestini, Arsen - In: International journal of production economics 193 (2017), pp. 703-712
Persistent link: https://www.econbiz.de/10011758590