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Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models

Hruschka, Harald - 2004

Persistent link: https://www.econbiz.de/10002179243

Methoden zur Schätzung von Preis-Absatz-Funktionen

Steiner, Winfried J.; Weber, Anett - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 39 (2010) 1, pp. 121-128

Persistent link: https://www.econbiz.de/10003923065

Semiparametric stepwise regression to estimate sales promotion effects

Steiner, Winfried J. (contributor); … - 2005

Kalyanam and Shively (1998) and van Heerde et al. (2001) have proposed semiparametric models to estimate the influence of price promotions on brand sales, and both obtained superior performance for their models compared to strictly parametric modeling. Following these researchers, we suggest...

Persistent link: https://www.econbiz.de/10002753423

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

Estimating time-varying parameters in brand choice models : a semiparametric approach

Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414

Persistent link: https://www.econbiz.de/10011943226

A comparison of semiparametric and heterogeneous store slaes models for optimal category pricing

Weber, Anett; Steiner, Winfried J.; Lang, Stefan - In: OR spectrum : quantitative approaches in management 39 (2017) 2, pp. 403-445

Persistent link: https://www.econbiz.de/10011707124

A semiparametric approach to estimating reference price effects in sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643

Persistent link: https://www.econbiz.de/10013438849

Profit implications of estimation methods for the allocation of marketing resources

Werkmeister, Marc; Hruschka, Harald - In: Journal of business economics : JBE 84 (2014) 2, pp. 233-249

Persistent link: https://www.econbiz.de/10010246805

Schätzung und normative Analyse ausgewählter Preis-Absatz-Funktionen

Hruschka, Harald - In: Journal of business economics : JBE 67 (1997) 8, pp. 845-864

Persistent link: https://www.econbiz.de/10001223390