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A critical examination of common beliefs about partial least squares path modeling
Rönkkö, Mikko; Evermann, Joerg - In: Organizational research methods : ORM 16 (2013) 3, pp. 425-448
Persistent link: https://www.econbiz.de/10009761160
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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589
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Eight simple guidelines for improved understanding of transformations and nonlinear effects
Rönkkö, Mikko; Aalto, Eero; Tenhunen, Henni; … - In: Organizational research methods : ORM 25 (2022) 1, pp. 48-87
Persistent link: https://www.econbiz.de/10012794828
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Cautionary note on the two-step transformation to normality
Rönkkö, Mikko; Aguirre-Urreta, Miguel I. - In: The journal of information systems : JIS ; a semiannual … 34 (2020) 1, pp. 151-166
Persistent link: https://www.econbiz.de/10012249838
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Statistical inference with PLSc using bootstrap confidence intervals
Aguirre-Urreta, Miguel I.; Rönkkö, Mikko - In: Management information systems : mis quarterly 42 (2018) 3, pp. 1001-1020
Persistent link: https://www.econbiz.de/10011919706
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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988